Online Marketing Coordinator
Get a head start in your marketing career with this path.
In today's world, the rate of change in technology for sales and marketers is staggering.
New marketers, especially those coming out of school, do not have the foundational elements they need to be successful in their jobs, day one. In this path, our goal is to get you the foundational principles every marketer should know.
This career has a better outlook than most jobs out there!
Created in 2016
Job outlook than other positions
*according to BLS.gov
See a Sample Syllabus
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Our certified learners are working in top organizations world wide.
3.5 hours Digital Marketing Basics
This swift evolution is happening in every aspect of digital – from search through website design.
This course provides a base understanding of foundational of a wide array of options in the digital marketing landscape.
1.75 hours Email Marketing Basics
Email has become a vital part of our every day regardless of what job you have or what industry you work in, simply put, it’s something that is threaded throughout your very existence.
In this course, you'll learn email marketing basics starting with why you should choose email, email anatomy, CAN-SPAM regulations, audience segments & crafting the best message for that audience.
1.5 hours Marketing Remix
In this foundational course, we discuss the evolution of the Marketing Mix and how the 4P’s have now evolved into as many as 7 P’s, adding in solid T for safe measure.
Gain actionable insights around every aspect of the marketing mix which of course includes product, place, price, promotion, process, people, physical environment, and technology.
4 hours Content Marketing Basics
By in large, content marketing is simply taking fundamental messages used to communicate your product or service and creatively sending them out to the masses.
Learn the basic tools of the trade for content marketing in this introductory course.
1.75 hours B2B Marketing Basics
What exactly is B2B marketing & how does it differ from B2C?
We introduce B2B marketing concepts—like understanding your audience, lead generation, campaign strategy, lead lifecycle, measuring success and lessons on landing your first B2B marketing gig.
1 hour A Marketer’s Guide to A/B Testing
A/B testing is a marketer’s best friend if done correctly. It can help you increase your effectiveness & conversions of online marketing initiatives—thereby giving marketing more impact in your organization.
In this course, you learn that you can test all types of marketing activities like website design, subject lines, and even ad campaigns!
PATH KEY TAKEAWAYS
Each of our courses, paths, and practicals are centered around six main topics. Increase your understanding of not just 1 marketing topics but multiple in a career path.