Path: Marketing Coordinator

Explore this Career Path

Online Marketing Coordinator

Get a head start in your marketing career with this path.

In today's world, the rate of change in technology for sales and marketers is staggering.

New marketers, especially those coming out of school, do not have the foundational elements they need to be successful in their jobs, day one. In this path, our goal is to get you the foundational principles every marketer should know.

Program Details

Skill Level

Learning Time

13 hours

Additional Details

6 Courses

  

  

Certification

Job Outlook

This career has a better outlook than most jobs out there!

*

U.S. Jobs
Created in 2016

$*

Avg. Yearly
Salary

% higher

Job outlook than other positions

*according to BLS.gov

See a Sample Syllabus

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Our certified learners are working in top organizations world wide.

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Courses in this Career Path

Through eLearning interactive courses, you’ll learn the skills that employers want and
complete your path with real achievements you can add directly to your resume or portfolio.

Course

3.5 hours Digital Marketing Basics

This swift evolution is happening in every aspect of digital – from search through website design.

This course provides a base understanding of foundational of a wide array of options in the digital marketing landscape. 

Skill Level
Course

1.75 hours Email Marketing Basics

Email has become a vital part of our every day regardless of what job you have or what industry you work in, simply put, it’s something that is threaded throughout your very existence.

In this course, you'll learn email marketing basics starting with why you should choose email, email anatomy, CAN-SPAM regulations, audience segments & crafting the best message for that audience. 

Skill Level
Course

1.5 hours Marketing Remix

In this foundational course, we discuss the evolution of the Marketing Mix and how the 4P’s have now evolved into as many as 7 P’s, adding in solid T for safe measure.

Gain actionable insights around every aspect of the marketing mix which of course includes product, place, price, promotion, process, people, physical environment, and technology.

Skill Level
Course

4 hours Content Marketing Basics

By in large, content marketing is simply taking fundamental messages used to communicate your product or service and creatively sending them out to the masses.

Learn the basic tools of the trade for content marketing in this introductory course.

Skill Level
Course

1.75 hours B2B Marketing Basics

What exactly is B2B marketing & how does it differ from B2C?

We introduce B2B marketing concepts—like understanding your audience, lead generation, campaign strategy, lead lifecycle, measuring success and lessons on landing your first B2B marketing gig.

Skill Level
Course

1 hour A Marketer’s Guide to A/B Testing

A/B testing is a marketer’s best friend if done correctly. It can help you increase your effectiveness & conversions of online marketing initiatives—thereby giving marketing more impact in your organization.

In this course, you learn that you can test all types of marketing activities like website design, subject lines, and even ad campaigns!

Skill Level
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PATH KEY TAKEAWAYS

Career-Path Makeup

Each of our courses, paths, and practicals are centered around six main topics. Increase your understanding of not just 1 marketing topics but multiple in a career path.

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