Fast Pass to Marketo Certified Expert Path
Get more then a foundational understanding of the Marketo platform all while prepping to take your Marketo Certified Expert Exam.
In today's world, the rate of change in technology for sales and marketers is staggering.
This path contains courses meant for beginners in Marketo (no experience necessary). The courses will introduce you to basic concepts and give you practice actually using the software through simulated environments.
Demand for this career will increase as digital marketing continues to evolve!
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See a Sample Syllabus
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1 hour Welcome to Marketo
This course will provide you the knowledge of what marketing automation is and
how Marketo can be used, as well as an overview of the Marketo Certified Expert
1 hour Beyond Basics for Programs
Eager to learn more about how you can leverage programs in Marketo?
This course will give you working knowledge of program elements—like nurture
set up, tracking events, and performing A/B testing—that will be crucial as you
continue to become a Marketo power user.
1 hour Marketo Form Basics
Marketers typically use forms on web pages to collect information from anonymous and known prospects.
This course will give you working knowledge of essential elements of Marketo forms and hands-on practice creating and modifying them.
1 hour Dynamic Content in Marketo
Using dynamic content is a great way to increase conversions in your marketing campaigns as you more deeply target and personalize your communications.
This course will give you working knowledge of dynamic content, segmentation, snippets, and tokens in Marketo.
1 hour Marketo Implementation & Operations
Setting up and maintaining your Marketo instance is a key to successfully using the
This course will provide you knowledge of essential implementation and
operations basics inside of Marketo.
1 hour Marketo Email Basics
Emails are a common form of communication that marketing teams use to reach their prospects and customers.
This course will give you working knowledge of essential elements of Email 2.0 and hands-on practice creating and modifying emails in Marketo.
1 hour Marketo Smart Campaign Basics
Smart campaigns facilitate actions within the Marketo programs that are tracking and measuring your marketing initiatives.
This course will give you working knowledge of essential elements of smart campaigns and hands-on practice creating and modifying them in Marketo.
1 hour Lead Management in Marketo
Lead management becomes increasingly more important the longer you use Marketo and the more data or leads (people) that enter your database.
This course will guide you through how you can leverage Marketo to automate your lead management, including performing mass actions or reactive actions in support of data management and lead scoring.
1 hour Marketo Program Basics
Programs are the backbone of your marketing campaigns that you are ultimately tracking and measuring in Marketo.
This course will give you working knowledge of essential elements of programs and hands-on practice creating and modifying programs in Marketo.
1 hour Marketo Landing Page Basics
Web pages, including landing pages, are a common form of inbound marketing that marketers use to attract their prospects and customers. Their main purpose can vary from informative to conversion.
This course will give you working knowledge of essential elements of Marketo’s guided landing page assets and hands-on practice creating and modifying them.
1 hour Beyond Basics for Assets
Assets are used regularly in Marketo programs. You’ve already learned the basics of assets—now it’s time to take it a step further.
This course will give you more advanced knowledget on assets, including emails, forms, and lists.
1 hour Reporting in Marketo
Knowing how to report on your marketing campaigns is a key role of any marketer.
This course will guide you through the options available in Marketo for you to measure and analyze the results of your marketing campaigns.