Path: Content Marketing Specialist

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Content Marketing Specialist

Drive Interest & Engagement for Brands.

Content marketing specialists help create content, giving online browsers a reason to visit a site or engage with a brand.

This position typically requires a diverse set of skills, ranging from editorial strategy, copywriting, analytics and measurement, to directing and executing content creation.

Program Details

Skill Level

Learning Time

6 hours

Additional Details

3 Courses

  

Certification

  

Job Outlook

This career has a better outlook than most jobs out there!

*

U.S. Jobs
Created in 2016

$*

Avg. Yearly
Salary

% higher

Job outlook than other positions

*according to BLS.gov

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Courses in this Career Path

Through eLearning interactive courses, you’ll learn the skills that employers want and
complete your path with real achievements you can add directly to your resume or portfolio.

Course

4 hours Content Marketing Basics

By in large, content marketing is simply taking fundamental messages used to communicate your product or service and creatively sending them out to the masses.

Learn the basic tools of the trade for content marketing in this introductory course.

Skill Level
Course

1 hour Content Repurposing

In this course, you’ll receive tips and tricks around taking existing content and putting a fresh spin on it by creating multiple pieces out of just one for marketing to different channels & buyers.

This course will help any marketer create customized content to drive the one-to-one conversation buyers demand without tremendous time investments.

Skill Level
Course

1 hour Project Management for Marketering

This entry-level course introduces you to the Agile Scrum methodology and how you as a marketer can leverage it for your marketing campaigns.

Skill Level
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PATH KEY TAKEAWAYS

Career-Path Makeup

Each of our courses, paths, and practicals are centered around six main topics. Increase your understanding of not just 1 marketing topics but multiple in a career path.

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